Stories in Advertising
February 15, 2008
Do Republicans really like The Simpsons? Do female moderates turn the dial to Desperate Housewives? A survey by USC’s Norman Lear Center and pollster John Zogby suggests that America’s tastes in TV, movies and video games may be as divergent as its political opinions. The findings could be a roadmap for candidates on where to advertise.
February 1, 2008
USC experts predict: McCain will be unstoppable in the newly narrowed Republican field, and California will be the golden prize among the Super Tuesday states.
January 25, 2008
As California voters head to the polls on Tsunami Tuesday, they'll decide on more than just presidential candidates. They will face a slew of ballot measures this year, weighing issues ranging from gambling to education spending. USC's John Matsusaka offers an overview.
June 13, 2007
As the U.S. Supreme Court heads into the final month of its term, it is expected to deliver several key decisions. The most anticipated include cases addressing race in public schools, free speech and campaign spending.
November 27, 2006
Partner in the nation's top consulting company will address the abuse of initiative process at USC Law School event. By Melinda Vaughn
February 17, 2005
Campaigns for the U.S. House, mayor or city council and law enforcement posts are largely skipped by local stations in favor of stories about accidents, sports and weather. Political ads account for $1.6 billion in revenues.