University of Southern California

Election 2008

Stories in Advertising

A Divided Nation, As Seen on TV

February 15, 2008

Do Republicans really like The Simpsons? Do female moderates turn the dial to Desperate Housewives? A survey by USC’s Norman Lear Center and pollster John Zogby suggests that America’s tastes in TV, movies and video games may be as divergent as its political opinions. The findings could be a roadmap for candidates on where to advertise.

Eye on the California Primaries

February 1, 2008

USC experts predict: McCain will be unstoppable in the newly narrowed Republican field, and California will be the golden prize among the Super Tuesday states.

Proposition Triple-Header To Fill California Ballots in 2008

January 25, 2008

John Matsusaka PhotoAs California voters head to the polls on Tsunami Tuesday, they'll decide on more than just presidential candidates. They will face a slew of ballot measures this year, weighing issues ranging from gambling to education spending. USC's John Matsusaka offers an overview.

Media Advisory: USC Legal Experts on Supreme Court Cases

June 13, 2007

As the U.S. Supreme Court heads into the final month of its term, it is expected to deliver several key decisions. The most anticipated include cases addressing race in public schools, free speech and campaign spending.

Consultant to Discuss Ballot Measures

November 27, 2006

Partner in the nation's top consulting company will address the abuse of initiative process at USC Law School event. By Melinda Vaughn

TV News Ignores Local Political Races

February 17, 2005

Campaigns for the U.S. House, mayor or city council and law enforcement posts are largely skipped by local stations in favor of stories about accidents, sports and weather. Political ads account for $1.6 billion in revenues.

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